Assists with keeping lips smooth and hydrated.
If you want to keep your lips silky soft, it’s best to apply lip balm after you get out of the shower to lock in extra moisture.
While five times a day is a good starting point for the average lip balm user, certain groups of people may need to use it more often. For instance, if you live in a place with extreme heat, cold, or wind (or all three), the weather may require you to reapply your lip balm to keep your lips smooth and hydrated.